The brand looks different everywhere
Deck, site, socials and product each pull in their own direction.
Now taking on new small-team clients
Design, content and marketing help for teams that don't have a team for it yet.
Nova Lancing Group works alongside startups and small teams to untangle the design, social and marketing problems that slow you down. We diagnose the real issue, then fix it with you.
30 minutes, no pitch. You leave with a clearer view of the problem either way.
Brand & design
Social & content
Marketing
Brand identityUX & productSocial strategyContent productionCampaignsDesign auditsFractional teamWorkshopsBrand identityUX & productSocial strategyContent productionCampaignsDesign auditsFractional teamWorkshops
Sound familiar?
Most small teams don't have a design problem. They have a “nobody owns this” problem.
The founder is doing the Instagram. The engineer made the landing page. The deck was last updated for a different product. None of it is anyone's fault, and all of it costs you.
Social is sporadic
You post when you remember. There is no calendar, no voice, no plan.
The product is good, the UX hides it
Sign-ups drop off at the same screen and no one knows why.
Marketing spend with no story
Ads run, budget goes, results are hard to explain to anyone.
No one to ask
Design and marketing decisions land on whoever is least busy.
Hiring feels too early
You need senior help for a few weeks, not a full-time salary.
What we do
Eight ways we help. Usually you need two or three.
We start with a diagnosis, so you only pay for the work that moves the needle.
Design audits & pain-point diagnosis
A structured look at your brand, product and channels. We find where the friction is and what to fix first.
Fixed scope · 1–2 weeksBrand & visual design
Identity systems, refreshes and the templates your team will actually use.
Fixed scopeUX / product design
Flows, screens and prototypes that remove drop-off and make the product feel finished.
Fixed scope or hourlySocial content strategy
A voice, a calendar and a repeatable system so posting stops being a chore.
Fixed scopeContent production
Posts, short video, copy and campaign assets, on brand and on schedule.
Hourly or per batchMarketing strategy & campaigns
Positioning, channel plans and launch campaigns sized for a small budget.
Fixed scopeFractional creative team
A senior designer and marketer on call for a few hours a week.
Hourly blocksWorkshops & training
Teach your team the fundamentals so you rely on us less over time.
Half or full day
How we work together
Two simple ways to engage. No retainers, no lock-in.
Fixed-scope project
A defined problem, a defined price.
Brand refresh, landing page redesign, a 90-day content system, a marketing plan. We agree the outcome and timeline up front.
Best for: launches, rebrands, one clear fixHourly / on-demand
A senior brain when you need one.
Design reviews, a second opinion on a campaign, or help writing the post you've rewritten four times. Book hours as you need them.
Best for: ongoing questions, quick unblocksThe process
Diagnose first. Then design, then hand it over properly.
Every engagement, large or small, follows the same shape. It keeps the work honest and keeps you in control.
Discovery call
Thirty minutes to understand your team, your product and what is hurting most right now.
Free · 30 minDiagnosis
We review your brand, channels and product, talk to a few people on your team, and write up what we found in plain language.
Written findings + prioritiesDesign & build
We do the work, with you in the loop weekly. No big reveal at the end; you see progress as it happens.
Weekly check-insHandover
Files, templates, guidelines and a walkthrough so your team can keep going without us.
Documentation + trainingFounders who stopped guessing
Stamp logo
“We had a logo my brother made in Canva. The new one fits on a stamp. That was the whole brief.”
Nerys PolkinghorneCo-founder, Clamp & Cloth BinderyProduct posts
“I build pedals at the kitchen table after my kid is asleep. They wrote the posts so they sound like me, not like a shop. A guitar tech in Utrecht ordered three last month.”
Soren VierhoutMaker, Vierhout EffectsSocial
“My sister stopped doing the Instagram. That's the review.”
Ines CalvilloCo-founder, Calvillo MasaCover workshop
“Half a day on how to brief a cover designer. The next one came back right the first time. We usually go three rounds and then just use the sketch.”
Cassian DrewePublisher, Sparrowheugh PressCatalogue photos
“Buyers kept saying the lanterns were nice and the catalogue wasn't. They photographed them on the bench, not on white. A restaurant on the Vieux-Port ordered eight for the terrace.”
Lior BenarrochMaker, QuaylanternMarket plan
“We sell packets at the Friday market in Helston and post when one of us remembers. There was no plan, just a notes app list called 'maybe instagram'. They watched who actually stops at the stall and wrote a 90-day plan on one page. The tomatoes we grow ourselves now have a card that says when to sow. Cherokee Purple sold through before lunch. Still only the two of us.”
Elowen NankervisGrower, Gweal Seed Shed
Workshops & training
Or we teach your team to do it without us.
Half-day and full-day sessions on brand basics, writing for social, running a content calendar, and briefing designers well. Practical and built around your product.
- Brand foundations for founders
- Social content that doesn't feel like homework
- How to brief and review design work
The team
Small by design. Senior by default.
You work directly with the people who run the business, backed by specialists brought in for exactly the work you need.
Founder & Chief Executive Officer
Jasprit Mann
Jasprit started Nova Lancing Group to give startups and small teams the kind of senior design and marketing thinking that is usually reserved for companies with a full in-house department.
He sits in on discovery calls, shapes every diagnosis, and makes sure each engagement ends with a team that can keep going on its own.
Most teams don't need more output. They need someone to find the real problem and fix it with them.
- Brand & growth strategy
- Client diagnosis
- Team enablement
Senior people only
The people on your call are the people doing the work. No hand-offs to juniors.
Small, focused crews
Each engagement gets a lead plus the specialists it needs, and nothing it doesn't.
Built to hand over
We document as we go so your team owns the result when we step back.
Start with the real problem
Tell us what's stuck. We'll tell you what we'd do about it.
A free 30-minute discovery call. If we're not the right fit, we'll say so and point you somewhere useful.
- No pitch
- Reply within two working days
- Practical next step either way